Netflix and Apple TV (second version) launched in
in September 2010. Both services are delivered via the internet, bypassing traditional cable/satellite companies as well as threatening the sale of DVDs. Together they are in part responsible for the closing of video rental stores in your neighbourhood. Canada
Apple has been very low key in its marketing of Apple TV and only those who have purchased an iPad have likely ever been approached to mate their iPad with the Apple TV gadget. It is about the size of a hockey puck and provides on demand access to the latest
Hollywood movies and TV programs and offers a vast library of older movies, TV shows, podcasts and sports. Apple TV also allows one to wirelessly “throw” music or video from an iPhone, iPod or iPad to your TV and surround sound system, so that one doesn’t have to walk around with ear buds or dock their iPod to a small player with poor sound. The small Apple TV device is remarkably easy to hook up to your TV and has one hidden advantage over cable and satellite: there is no HST on any content you order.
Netflix on the other hand has been very aggressive and advertised extensively and today about 1 in 12 Canadians report that they are subscribers to Netflix. Netflix offers on demand access to a large library of older movies and TV shows and some exclusive programming and costs only $8/month. Various devices allow one to access Netflix, including some Blu-ray players. Ironically, I access Netflix through my Apple TV gadget.