For much of the decade CBC/CBC News Network have shared the lead with CNN/CNN Headline News as the networks of choice for international news, with CTV/CTV News Channel a distant third. It says something about Canadians that 1 in 3 of us choose an American network as being the best source for international news coverage. Covering the world is expensive and this prohibits even the CBC from expanding its international coverage. Yet, there is clearly an opportunity for CBC and other Canadian networks in this category of news.
Again this year CTV was the clear leader in local news, chosen by some 35% as having the best local news programming. CBC was second with 21%, its best year in the entire decade, while Global had 18% support in 2011. CITY TV, which is not available to the entire country like CBC or CTV, trailed all channels with only 6% support.
As for being the most trusted network, CBC and CTV are co-leaders. In the 2011 survey CBC/CBC News Network (29%/7%) were chosen as having the most trustworthy news, while CTV/CTV News Channel (26%/7%) were almost identical. Clearly the two organizations have carved out a special place in the minds of Canadians. CNN (4% in 2011) had its lowest numbers in ten years, perhaps a function of improvement in the Canadian networks as well as the politicizing of
news networks over the past decade. U.S.
And, in case you were wondering, voters from all three main political parties choose CBC as having the best national news. Liberal and NDP voters feel more strongly but even Conservative voters give thumbs up to CBC.
The 2011 survey results are from CMRI's Media Trends Survey conducted November-December 2011 among a representative national sample of approximately 900 Anglophone respondents aged 18-plus. Margin of error +/-3.3%. The Media Trends Survey has been conducted for ten consecutive years and has surveyed over 15,000 Canadians in total in this period. It is the only survey to have measured media use and attitudes continuously over this decade. The Media Trends Survey is not sponsored by any one industry or affiliated with a media company. Therefore, the surveys are scrupulously designed not to bias respondents into favouring one medium or media outlet over another